Every Travel Coach Needs to Know About APLBC Global
In a world where “wellness travel” is often reduced to a Peloton in the room or a green juice at breakfast, how can hospitality brands truly stand out?
Recently, Linda Bekoe, CEO of APLBC Global, sat down with Sahara Rose De Vore, founder of the Travel Coach Network (TCN), for a transformative webinar series.
The takeaway was clear: the future of wellness isn’t found in the spa; it’s found in the roots of why we travel.
Here’s a replay from that webinar, which you can find on their YouTube channel.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
Free Economy Class TCN Membership: Learn About Travel Coaching
Don’t have enough time to read this whole article?
Click here to get access to the FREE TCN Membership!
The Economy Class Membership for the Travel Coach Network includes:
– Travel Coaching 101 Masterclass
– Travel Coach Workbook
– Downloadable Beginner’s Guide to Travel Coaching
Why Legacy Wellness is No Longer Enough
For decades, the hospitality industry has relied on “legacy concepts…” gyms, spas, and yoga studios.
While these are great amenities, Sahara Rose points out a glaring disconnect,
“I have spoken with thousands of travelers… and not once has an answer been to get a facial at a spa. They can do that at home for less money.”
Sahara Rose Devore
Founder of the Travel Coach Network
Post-pandemic travelers are looking for something deeper.
They aren’t just seeking a vacation, and they don’t see travel as a luxury; they are seeking a necessity.
They travel to heal from heartache, to find purpose, to build resilience, and to connect with nature.
The APLBC Perspective: Education as a Competitive Advantage
At APLBC Global, the mission is to add value to partners – hotels, apartments, and property owners – through education and insight.
As Linda Bekoe noted during the session, wellness is no longer just for leisure travelers; it’s a critical component for business travel and remote workers too.
To stay competitive, properties must move beyond the “checklist” of amenities and start thinking about the outcome they provide for the traveler.
Redefining the “Wellness” Toolkit
During the webinar, Sahara Rose shared science-backed insights that show how travel itself acts as medicine.
If you are a property owner or travel professional, consider how these pillars can be integrated into your guest experience:
- Mental Well-being
Studies show that novel stimuli – seeing new places and navigating new environments – keeps the brain young and improves memory. - Blue and Green Spaces
Science confirms that just 20 minutes near “blue spaces” (water) or “green spaces” (forests) can significantly lower cortisol levels. - Social Connection
One of the top reasons people travel is to meet new people. Properties that facilitate authentic community connection are providing a form of social wellness that a solo gym session can’t match. - Physical Healing
Beyond the treadmill, travel offers natural healing. From the mineral benefits of sea air for respiratory health to the anti-inflammatory properties of natural hot springs.
Shifting from “What” to “Why”
The core message for APLBC Global’s partners is to shift the narrative.
Instead of marketing what you have (a 24-hour gym), start marketing why it matters to the guest’s specific persona:
- The Solo Traveler: Seeking soul-searching and introspection.
- The Digital Nomad: Seeking productivity and creative inspiration.
- The Family: Seeking multi-generational bonding and lifelong memories.
Is wellness a core component of your business as a travel coach?
If so, how can you shift to the “why” in your own marketing?
The Journey Forward
As Linda Bekoe emphasized, starting this journey can feel overwhelming.
However, APLBC Global is committed to guiding their partners through this evolution.
This webinar was only part one of a three-part series designed to help properties identify their unique “people and place” value proposition.
Are you ready to move beyond the spa?
The future of hospitality belongs to those who understand that travel isn’t just a break from life; it’s a way to make life better.
Click here to learn more about APLBC Global can support you.
Listen to the Travel Coach Network Podcast
If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!
You can find it on any major podcast player.
Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
- Listen to the Travel Coach Network Podcast
This is the perfect way to learn all about travel coaching, no matter where you are in your business journey. - Access the FREE, Economy Class of the TCN Membership
This includes a free masterclass and workbook to help you learn more about travel coaching! - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
Have a quick question? Send us a DM! You’ll hear from me or a member of my team quickly.
