Travel is no longer just for those with disposable income to spend on a luxurious vacation or for people who intentionally seek adventure and exploration.
Travel is for those who seek better lives.
And that’s pretty much everyone.
Travel isn’t always about convincing people to get on a plane and go abroad to reap its many benefits:
- Human connection
- Cultural immersion
- Time and space to think
- Time in nature
- Physical activity & relaxation
- New skills & getting out of our comfort zone
- Changing environments & feeling challenged
- New perspectives, giving back, and personal growth
- Gratitude, empathy, compassion…
The list goes on… you get it.
We can experience and gain these in a variety of ways, and the TCN is already seeing experts wearing non-travel-first hats begin to incorporate travel into their client experiences.
Life, health, wellness, leadership, mindset, and even niche coaches – like divorce, career, and menopause coaches – are tapping into this.
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A New Way We Make Decisions
Travel is becoming part of life’s decision-making process.
People aren’t just taking trips to relax and have fun anymore.
They’re using travel to:
- Explore retirement destinations
- Test-drive new cities before relocating
- Recover from burnout
- Think through career changes
- Navigate divorce, or decide what comes next in life
More travelers are choosing experiences that reflect the person they’re becoming instead of simply checking popular destinations off a list.
Rather than viewing travel as a luxury, it is increasingly being measured by its personal ROI.
Travelers are looking for something they can bring home beyond magnets and passport stamps… like clarity, stronger relationships, renewed confidence, creativity, perspective, or a fresh outlook.
The Industry Shift
All of this is a mindset shift, and an important one that the travel industry intentionally needs to make in order to reach those beyond avid travelers.
In tourism and hospitality, we are used to seeing experiences promoted to those who seek adventure, fun, and even wellness.
Yet, there is so much more room and potential to speak even deeper to the emotional needs and desires of individuals during each phase of their life.
Travel is becoming part of how people build a meaningful life.
As our lives become increasingly digital, travel may become one of the few places where we intentionally seek experiences that technology can’t provide.
The future of travel isn’t better itineraries. It’s better lives.
Simply because what’s happening isn’t just a shift in traveler behavior.
It’s a shift in human behavior.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
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Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
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This includes a free masterclass and workbook to help you learn more about travel coaching! - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
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