Travel coaches are often asked if they’re travel agents.
And while some travel agents have gone through the Travel Coach Certification Program, there’s definitely a difference between the two.
While travel agents focus on the planning, booking, and arranging for the logistics of the trip, travel coaches tend to go a bit deeper with their clients – instead meeting them earlier on in the traveler’s journey.
Travel coaches focus on the entire transformation that a traveler is taking.
And while that might include a trip, it also includes what happens to them:
- Before they decide to go on the trip
- The time between when they decide to travel, and when they leave
- While they’re booking the trip (where the client may book themselves)
- As they’re taking the trip
- After the trip, integrating what they’ve learned into their everyday lives
Many travel agents choose to become travel coaches, or use what they’ve learned in the Travel Coach Certification Program, to deepen the relationships they have with their clients and help them do more than just travel.
Click here to learn more about the Travel Coach Certification Program.
About the Author: Sahara Rose DeVore

Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.

Ready to get mentioned in the media?
Or maybe, you’re just looking for a community of travelers who “get it.”
Fellow travel coaches, travel agents, tour operators, and travel creators who are committed to turning their missions into movements.
For travel entrepreneurs looking to build, scale, and monetize a travel coaching business, the TCN Membership Club offers an all-in-one growth ecosystem:
- Global Community & Networking: Connect with like-minded peers, join accountability groups, and attend virtual and in-person meetups.
- Expert Training & Workshops: Access ongoing skill-building sessions on marketing, sales, mindset, and niche travel topics (wellness, sustainable travel, etc.).
- Media & Publicity Opportunities: Land high-profile writing features (like Forbes and USA Today), podcast guest spots, and weekly media leads.
- Direct Mentorship: Get guidance through “Ask the Founder” sessions with Sahara Rose and specialized guest mentor workshops.
- Exclusive Discounts: Save on TCN certification programs, masterminds, events, and partner offers.
The Travel Industry Has Changed

In a world where technology and globalization have reshaped the way we explore the globe, the travel industry has undergone a remarkable transformation.
Gone are the days when traditional travel agents were the go-to experts for planning our adventures.
Travel coaches, the modern-day counterparts to traditional agents, are redefining the art of travel planning and creating a more personalized and enriching experience for globetrotters.
Armed with a unique blend of expertise, innovation, and a deep understanding of their clients’ desires, travel coaches are stepping into the limelight, catering to the needs of the contemporary explorer like never before.
This introduction will explore the key factors that have led to the ascendancy of travel coaches over traditional travel agents.
We will delve into the distinct advantages they offer, including their ability to curate tailored itineraries, leverage cutting-edge technology, and foster a stronger sense of empowerment and confidence in travelers.
Join us on this journey of discovery as we unveil why travel coaches are the trailblazers of the modern travel industry, redefining the way we embark on our adventures and enabling us to experience the world in ways beyond imagination. Whether you’re a seasoned globetrotter or an enthusiastic first-time traveler, embracing the expertise and guidance of travel coaches promises to unlock a whole new dimension of wanderlust.
So, fasten your seatbelts and let’s explore the exhilarating world of travel coaching – where dreams take flight and unforgettable memories are born.
Learn more about how you can combine travel coaching into your travel agent business in this
free Masterclass here: https://thetravelcoachnetwork.mykajabi.com/travelcoach-masterclass
Listen to the Travel Coach Network Podcast
If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!
You can find it on any major podcast player.
Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
- Listen to the Travel Coach Network Podcast
This is the perfect way to learn all about travel coaching, no matter where you are in your business journey. - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
Have a quick question? Send us a DM! You’ll hear from me or a member of my team quickly.

