Sales are important, of course.
We need them to run sustainable businesses.
But travel is so much more than that.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
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It’s Time To Do Things Differently
What if the travel industry celebrated the impact that travel experiences have on clients rather than celebrating sales?
Every time that I attend a travel agent event, whether it’s virtual or in-person, or I see a travel agent being highlighted, it’s always because of how high their sales are.
You are great at upselling and selling expensive trips. Congrats.
Every time that I see an advertisement or an event for training travel agents, the focus again is always on how to increase sales.
I get it. We want to make money.
But, why does the travel industry want to continue to make traveling seem unattainable or something that can only be done once or twice a year?
In an industry that is so emotional, personal, and powerful when it comes to the impact that travel experiences can have on us as human beings in so many different ways, why aren’t we highlighting the transformation that our trips are providing people with?
What We Can Focus On Instead
What if the focus for travel experts was less on increasing sales, upselling, and making traveler’s trips even more costly, and more on the transformation and positive impact that their travel experiences will have on them?
Imagine then at travel industry events and in travel professional trainings, those being highlighted and featured are because of their understanding in the power of travel and the incredible experiences that they helped their clients have that changed their life in some way.
That’s exactly what we emphasize in travel coaching in The Travel Coach Network
Yes, travel coaches run a business so sales do matter but it’s not what we lead with importance on.
Travel is something that we all turn to for so many reasons in our life like finding our happiness, feeling fulfilled, getting inspired, sparking creativity, building relationships, boosting our mental and overall wellbeing, finding our purpose, gaining clarity, getting unstuck, finding meaning in life, human connection, healing emotionally, coping with grief, and much more.
So instead of leading with sales, let’s start leading with purpose and meaning. The sales will come.
Listen to the Travel Coach Network Podcast
If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!
You can find it on any major podcast player.
Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
- Listen to the Travel Coach Network Podcast
This is the perfect way to learn all about travel coaching, no matter where you are in your business journey. - Access the FREE, Economy Class of the TCN Membership
This includes a free masterclass and workbook to help you learn more about travel coaching! - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
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