How Travel Coaching is Making it Easier to Intercept a Traveler Much Earlier than at the Booking Stage
May 3, 2025
Marketing Strategy | Travel Agent Industry

Clients often don’t start looking for a travel agent until when they’re ready to book.

This means there’s a very short window to attract clients to book with you, if you only ever interact with them during the time of a transcation.

This is why we want to intercept their journey earlier on in the travel planning stage.

Travel coaching helps you do just that, and it’s what we show travel professionals how to do in the Travel Coach Certification Program.

In this article, I’ll share some tips to help you attract and reach clients sooner.

About the Author: Sahara Rose DeVore

Hi, I’m Sahara Rose DeVore

I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.

After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.

My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.

Learn more about me and The Travel Coach Network when you click here.

Free Economy Class TCN Membership: Learn About Travel Coaching

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The Economy Class Membership for the Travel Coach Network includes:

– Travel Coaching 101 Masterclass
– Travel Coach Workbook
– Downloadable Beginner’s Guide to Travel Coaching

You Need to Reach Clients Sooner

It’s one thing to learn about a traveler during the planning and researching phases of a trip and then use that information to suggest destinations, flight and hotel details, and itinerary recommendations and it’s another to understand your consumer before the planning and researching phase even begins.

So how is travel coaching making it easier to capture the attention, attract, and inspire the traveler before the desire for a trip even happens?

It’s at the root of what travel coaching is even about which is to use travel as a tool for wellbeing, relationships, transformation, personal development, professional growth, and reaching other specific goals.

When travel coaches, and other travel companies and experts, tap into the emotional and personal value of travel in their marketing, it’s easier to paint a picture of how a travel experience can satisfy someone’s needs, even if they aren’t aware of what their needs are at that time.

That is essentially the heart of marketing. Convincing someone that they need or want something before they even know that they need or want it.

We know that travel can be a powerful vessel for healing, finding clarity, building connections, sparking creativity and inspiration, self-discovery, relaxation, mental wellbeing, coping with grief, fulfillment, and more, which is why travel coaches share their own personal stories and unique areas of expertise that speak to their ideal clients while also incorporating the various wellness, immersive, cultural, transformative, and experiential benefits of travel.

Getting this messaging in front of the right consumers will naturally speak to their personal or professional needs, desires, dreams, and pain points and will spark the next phase in the traveler’s journey, inspiration.

Listen to the Travel Coach Network Podcast

If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!

You can find it on any major podcast player.

Free Resources for Future Travel Coaches

Check out these other free resources for aspiring travel coaches:

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