Terms like “transformation,” “transformative travel,” and “transformative trips” are becoming buzzwords.
If you want to stand out in the over-saturated travel industry (especially as a travel agent, travel coach, or travel advisor), then you don’t want to use the same verbiage others are using.
This is the kind of deep work I guide my clients through in the Travel Coach Certification Program.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
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Or maybe, you’re just looking for a community of travelers who “get it.”
Fellow travel coaches, travel agents, tour operators, and travel creators who are committed to turning their missions into movements.
For travel entrepreneurs looking to build, scale, and monetize a travel coaching business, the TCN Membership Club offers an all-in-one growth ecosystem:
- Global Community & Networking: Connect with like-minded peers, join accountability groups, and attend virtual and in-person meetups.
- Expert Training & Workshops: Access ongoing skill-building sessions on marketing, sales, mindset, and niche travel topics (wellness, sustainable travel, etc.).
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You Need to Rethink Your Marketing Strategy
When you’re asked “What are the true underlying reasons why your ideal client wants to travel?”, does your response include that that want a “transformative” experience?
If so, here’s why you should rethink your marketing strategy.
You as the travel coach and expert know that travel is transformative and the extent of how much of an impact and benefit it can have on one’s life, relationship, wellbeing, mindset, etc, but, your clients most likely don’t.
So, saying that a travel is “transformative” really means nothing to them.
It All Starts With Really Knowing Your Ideal Client
What you need to do in your messaging and marketing is to paint the picture of HOW a travel experience can be transformative for your ideal client.
I say “ideal client” because you need to know WHO exactly you are serving, what their specific needs, wants, desires, struggles, and pain points are, and speak directly to those.
So, instead of talking about how great a certain destination is and what it has to offer, instead, share WHY that destination aligns with and satisfies what it is that you client is searching for.
Instead of talking about why they should do a certain activity or have a certain type of experience, provide insight and knowledge of why and how that activity or experience can provide them with the feeling, outcome, solution, or change that they are in need of.
Remember, travel IS transformative but to attract your ideal clients in an effective manner, it’s your job as the Travel Coach to speak directly to whomever you are trying to reach and provide the understanding of why they need and should care about traveling in the first place.
Listen to the Travel Coach Network Podcast
If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!
You can find it on any major podcast player.
Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
- Listen to the Travel Coach Network Podcast
This is the perfect way to learn all about travel coaching, no matter where you are in your business journey. - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
Have a quick question? Send us a DM! You’ll hear from me or a member of my team quickly.
