Travel has changed a lot – especially in these past five years.
So why are we still planning travel in the same ways?
Whether you’re a travel advisor, itinerary planner, or a travel coach supporting a client – you need to know that people travel for more than just a vacation.
And the data reflects this.
So in this article, we’re diving into why we need to help travelers tailor their experiences based on how they feel (or how they want to feel) for each trip.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
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What The Data is Saying
“Consumers want to take their minds off everyday stressors. They need a little relief from their anxieties and a chance to break away from the mundane.” says Euromonitor in their Top Global Consumer Trends 2024 Report.
They call these “Delightful Distractions”
I call it why we travel in the first place.
Granted, stress relief and a break in the daily routine are only two reasons why people might book a trip but the point is that people turning to travel for relaxation, stress relief, and a break isn’t a new trend.
What is new is the idea of bringing traveler’s emotions and underlying needs to the forefront rather than their past trip preferences, interests, and trip logistics.
This Is The Work That Travel Coaches Do
That’s exactly what Travel Coaches and the concept of Travel Coaching focus on.
Delightful Distractions, according to Euromonitor’s report, “invigorate and uplift emotions. These thrill-filled and feel-good moments can leave a meaningful impression.”
Terms like transformative, impactful, and meaningful travel are commonly sprinkled throughout tourism’s marketing these days yet the opportunity for travel to provide us with these moments have been there all along, hence why people continue to go on trips or get bit by the “travel bug”.
Travelers are being more vocal now more than ever before on the types of experiences that they are looking to have and what travel really means to them on a mental, emotional, spiritual, physical, social, professional, and intellectual level.
According to Euromonitor, “29% of consumers would be comfortable for their moods to be tracked, enabling brands to tailor experiences to how people are feeling.”
This is a great thing.
This allows travel experts, like Travel Coaches and Travel Agents who incorporate travel coaching into their services, and tourism and hospitality companies to truly provide meaningful travel experiences that make a lasting impact and satisfaction to consumers based on their needs and desires.
On a company and ownership level, incorporating this emotional and creative type of messaging, like mentioned in the report, helps to build customer loyalty, stronger relationships, and positive brand perceptions.
To at least see this more emotional, human-centric, and purpose-based approach to travel planning and marketing being mentioned in 2024 travel trends reports is exciting for the future of travel.
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Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
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Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
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