Let’s talk about something I unpack all the time with members inside the Travel Coach Certification Program:
Is coaching actually part of your travel business, or is it something totally separate?
If you look at a traditional travel business, it’s the same as it’s been.
It’s mostly focused on selling a trip – flights, hotels, tours, cruises, packages, all of the logistics.
At The Travel Coach Network, we see things differently.
We recognize that travelers want way more than just itineraries and transactions.
When you apply real intention, travel becomes a meaningful vessel for healing, transformation, personal growth, professional development, and designing a purposeful life.
Delivering that kind of experience requires guidance, confidence, decision-making support, and someone who actually understands a traveler’s goals beyond the logistics of getting from A to B.
Ready to get mentioned in the media?
Or maybe, you’re just looking for a community of travelers who “get it.”
Fellow travel coaches, travel agents, tour operators, and travel creators who are committed to turning their missions into movements.
For travel entrepreneurs looking to build, scale, and monetize a travel coaching business, the TCN Membership Club offers an all-in-one growth ecosystem:
- Global Community & Networking: Connect with like-minded peers, join accountability groups, and attend virtual and in-person meetups.
- Expert Training & Workshops: Access ongoing skill-building sessions on marketing, sales, mindset, and niche travel topics (wellness, sustainable travel, etc.).
- Media & Publicity Opportunities: Land high-profile writing features (like Forbes and USA Today), podcast guest spots, and weekly media leads.
- Direct Mentorship: Get guidance through “Ask the Founder” sessions with Sahara Rose and specialized guest mentor workshops.
- Exclusive Discounts: Save on TCN certification programs, masterminds, events, and partner offers.
You Don’t Have Two Separate Businesses
Here is the biggest misconception I see: thinking you have to coach people first, and then separately sell them travel.
That’s not what we do.
We use coaching to create better travel outcomes.
Coaching gives you the interpersonal skills to truly understand your clients’ needs and help them realize what their real travel motivations are.
When you do that deeper work upfront, every single decision about the trip becomes way more intentional:
- Where to go and what climates to visit
- What experiences and activities to actually do
- Who to travel with (or if they need a solo trip)
- How long to go for, how to get there, and what kind of accommodations fit their goals
Remember, people don’t book with travel experts just because it makes logical sense.
They work with people they trust emotionally.
Travel coaching teaches you how to build that genuine trust and loyalty.
The simplest way to look at it is this:
You don’t have a coaching business and a travel business.
You have a travel business that is delivered through a coaching model.
That distinction is everything.
It completely stops potential clients from thinking, “Why would I pay for coaching if I can just book travel?”
Instead, they realize that the coaching is what differentiates your travel business and elevates their entire experience.
Coaching is the relationship. Travel is the vessel. Your business is the avenue. The three are designed to work together.
What If You’re Already a Coach?
This works in reverse, too.
Travel coaching isn’t just for travel agents and advisors.
Over the past several years, we’ve had so many already-certified health, wellness, life, and transformation coaches join our community.
I hear the same thing from them over and over:
“I never thought about intentionally incorporating travel into my client’s journey to help them achieve what they aspire to achieve. I’ve recommended travel before, sure, but I never thought of it as an actual part of my business model.”
It is so complementary to weave travel into an existing coaching practice.
And, no, it’s not about telling your clients they need to hop on a plane and fly across the world all the time.
It’s about teaching them how to tap into the deeper benefits of travel… like human connection, time in nature, changing their environment, or learning new skills – and integrating those experiences into the transformation you’re already helping them create, no matter what kind of coaching hat you wear.
My Challenge to You
Take a look at what you’re building right now and ask yourself:
How are you incorporating coaching into your travel business, or travel into your coaching business?
If you want to keep exploring this, join us in the Travel Coach Certification Program.
Set yourself apart and put yourself in a class of one.
Listen to the Travel Coach Network Podcast
If you love listening to, learning about, and discussing topics like these in the travel industry, then you’ll love this show!
You can find it on any major podcast player.
Free Resources for Future Travel Coaches
Check out these other free resources for aspiring travel coaches:
- Listen to the Travel Coach Network Podcast
This is the perfect way to learn all about travel coaching, no matter where you are in your business journey. - Join the FREE Travel Coach Community Facebook Group
Be around inspiring and aspiring travel coaches who are just as passionate about travel as you. - Connect with the Travel Coach Network on Instagram
Have a quick question? Send us a DM! You’ll hear from me or a member of my team quickly.
About the Author: Sahara Rose DeVore
Hi, I’m Sahara Rose DeVore
I’m a world traveler turned entrepreneur, and the founder of The Travel Coach Network and the first ICF-accredited Travel Coach Certification Program™.
After solo traveling to 84+ countries and building a purpose-driven travel business, I now empower fellow wanderers and wanderlusters to turn their passion for travel into meaningful, impactful careers.
My work has been featured in 175+ media outlets including Forbes, CNN Travel, and Condé Nast Traveller.
Learn more about me and The Travel Coach Network when you click here.
